Social Media Growth for Vets
With billions of users on social media, it can be difficult to stand out. Fortunately, followers are only a number and everyone started with 0. Don’t get discouraged if you have less traction than your competitors. Building a social media presence takes time and involves many stages of growth.
The first step for any business is setting up your social media account if you haven’t already done so. Make sure your handle (username) is consistent across every account for brand awareness and to help corner intellectual property. Once you create your accounts, update your bios, etc. you need to upload content. That may be photos, videos, posts, or anything to make your page look alive. After generating content, make your page live and promote it through your personal account, friend’s channels, or even invite people to like your page. It’s much easier and more affordable to start with your existing network of friends, colleagues, etc to begin promoting your business.
To build a real following on social media, you need to stand out. It’s important to establish a niche for your business and find ways to appeal to the market you are trying to reach. Gathering a constant stream of content (media or written) can be time consuming and expensive. Fortunately there are a number of ways to gather content and keep your page up to date with engaging posts. You can have someone write content for you (employee, subcontractor, or agency) and depending on the business you’re in, you can usually gather plenty of great material yourselves. Vets for example have great opportunities throughout the day to gather content by taking photos of cute pets, unique surgeries, clinical situations, etc. As a vet, you may be way too busy to post on social media yourself but it’s not a bad idea to have your receptionist or vet-tech take cool photos or videos at every opportunity. At the end of each day, you can pass on this content to your advertising agency (us) or have your social media manager share everything yourselves.
Followers mean nothing if they aren’t engaged. Staying active on social media means talking with other businesses, commenting on posts, staying in touch with customers, and more. It always helps to network through comments, direct messages, likes, and more. As a business, contests are a great way to drive engagement and build a following as well. Sponsored posts work too as do influencers. Unfortunately these avenues of promotion can be very expensive and have better return on investment for scalable businesses and products.
Consistency And Persistence
By staying consistent as a brand and persistent with your efforts, you can develop a strong following over time. Stay flexible, open to new ideas and feedback, and never give up. If you put in the work on social media, the results will follow. It helps to have someone devoted to social media so your efforts aren’t put on the backburner. Social media is a critical part of brand awareness, development, and lead generation.