SEO Friendly Vet Articles
Content is Key
Content is a critical component of on-page search engine optimization. There has been a major shift toward content marketing for many businesses and the demand for high quality articles has increased in recent years.
Search engine algorithms do a much better job determining the quality of your content now than they did in the past. Times have changed and it’s harder to cut corners when it comes to producing quality articles. Search engines consider a seemingly infinite number of variables as to how and why websites rank the way they do. Regardless, Google has always maintained a degree of transparency when rolling out updates. There is a method to Google's madness.
When it comes to writing articles, search engines make sure the work isn’t plagiarized which qualifies as duplicate content. Plagiarism is a big no-no for search engines (not much has changed since school). Plagiarism leads to an obvious penalty for websites but there are actually much more subtle intricacies that cause penalties and give certain websites more credibilty.
Search engines have developed methods to let the users do some work for them. User-feedback is data compiled from interaction between website visitors and your site. If you're still reading this article for example, we're doing a decent job keeping you engaged and Google likes that.
Google uses feedback from visitor interactions to determine the quality of an article by the amount of time the average user spends on the page. The number of unique visitors to your site, their bounce rate (percent who land on one page and leave quickly), and how long the visitors spend on your article or website, all contribute to user-feedback metrics. The best websites don't just get traffic, they keep users engaged with great content.
Other Rank Factors
In addition to user-feedback, search engines consider article length, relevancy, authority, and keyword density in their algorithms. If you're probably overwhelmed by this point, contact us and we can simplify matters for you. After all, you're a veterinarian not an SEO Guru.
In short, quality content that is engaging to your audience is a major key to timeless SEO.
Below you'll find a list of additional factors that help Google crawl your website and rank articles correctly.
1. Meta Titles And Descriptions
Meta titles and descriptions set the stage for what you’ll be writing about. They are important for both the search engine and the user by summarizing content. Titles and descriptions are major factors at the top of the lead funnel which serve as the foundation for relevant content. The meta title for this article for example is "SEO Friendly Vet Articles." Meta Titles and their descriptions should be keyword driven to an extent but most importantly, they should be detailed, abide by the proper length, and always stay relevant.
Headers are critical when it comes to breaking up content and helping users stay engaged without overwhelming them with blobs of words. In addition, headers help search engines determine the content in an article. Headers should be relevant to the article and the paragraphs that follow them. Headers help search engines by determining content but also help the user skim through and find the information they need. Engaging headers that are relevant to the article and flow properly are extremely important to article format, SEO, and the user experience. Headers are usually broken down by H1, H2, H3, etc. You might have one H1 title header, 3 H2 headers, and 9 H3 headers in one long article.
The body of your article should be a decent read, informative, and relevant. Don’t jam your writing with tons of keywords. This is an ancient SEO concept called "keyword stuffing" and it sucks for readers and can lead to penalties from search engines.
When it comes to content, your audience wants answers and information they can relate to. Speak to your target audience and trust that the search engines will be satisfied if your audience likes the material. User-feedback is crucial for filtering out dated, spammy articles and helping search engines toward their ultimate goal- the best answer for any search. Articles should be 500-1200 words in length and detailed. You would be surprised by the specificity of the answers your audience is sometimes looking for.
The internet is jammed with content and chances are, you’re writing about something that has been written about before. The only way to stand out is by providing more in depth content that is both unique and informative. How you do the little things shows how you do everything.
Pictures are important for the reader and indirectly, the search engine. Search engines can’t really “read” pictures but they can index photos through “alt tags.” Always tag your photos and incorporate pictures into your articles. Pictures also help readers stay engaged by making them less intimidated by piles of content. This improved user-feedback means better SEO. It's always important to tag your pictures because it helps your website maintain ADA compliance.
5. Internal Links
Internal links are also an important aspect of SEO formatting and help users stay on your website for longer periods of time. Each page on your website is static or “isolated” in the online world. Linking to other relevant articles on your website and sometimes linking to high quality articles from other websites is viewed as a good practice by search engines. Willingness to link to helpful tools or websites shows that your website is trustworthy because it values outside content. Search engines understand the importance of links and the value they add to articles.